Lead Reveal ROI Calculator

How to use this calculator:
Enter your monthly website visitors (paid + organic), your average sale value, and realistic conversion rates. Qualification rate = % of leads likely to become sales (e.g., real estate may be 2–5%, HVAC may be 10–20%). The results show an estimate of additional revenue and ROI from capturing up to 35% of your visitors with Lead Reveal.

  1. Enter your monthly visitors (paid + organic).

  2. Adjust capture rates: Lead Reveal defaults to 35%, baseline is your current conversion rate.

  3. Set funnel metrics: Qualification rate, close rate, average sale value (USD), and gross margin.

  4. Add costs: Your monthly ad spend and the Lead Reveal fee (optional).

All values are displayed in USD and assume no additional ad spend.

ROI Calculator FAQ's

What does “Monthly unique visitors” mean?

The number of unique people visiting your site each month, including both paid and organic traffic.

Q: Why is “Gross margin” important?

A: It shows your profit after costs. Higher margins increase ROI.

Q: What is “Baseline capture rate”?

A: The % of visitors you currently capture without Lead Reveal, usually from forms or inquiries (commonly 1–5%).

Q: What is “Breakeven LR Fee”?

A: The maximum fee you could pay for Lead Reveal and still break even.

Q: What is “Lead → customer rate”?

A: The % of qualified leads who actually become paying customers.

Q: How do I set “Average sale value / LTV”?

A: Enter the average revenue you earn per customer (or contract, or lifetime value).

Q: What is “Qualification rate”?

A: The % of captured leads that are genuinely interested prospects. Example: HVAC 10–20%, real estate 2–5%.

Q: What is “Lead Reveal capture rate”?

A: The % of visitors Lead Reveal can identify (up to 35%).

Q: What’s the difference between Gross ROI and Net ROI?

  • Gross ROI multiple = Incremental Gross Profit ÷ Lead Reveal Fee.

  • Net ROI (true ROI) = (Incremental Gross Profit − Fee) ÷ Fee.
    Example: $15,360 incremental profit, $1,000 fee → Net ROI = 14.36× = 1,436%.

Q: Are these results guaranteed?

A: No, results are estimates based on your inputs. Real-world outcomes vary by traffic quality, sales process, and industry.

Disclaimer & Instructions
This calculator is for illustrative purposes only and results are estimates based on the numbers you provide. “Unique monthly visitors” refers to the total number of people who visit your website in a given month—both paid and organic traffic. “Average sale value” is the typical revenue per customer or transaction; if you’re unsure, use a conservative estimate based on your business model (e.g., average job size for HVAC, average booking for tourism, average commission for real estate). “Qualification rate” represents the percentage of captured leads that realistically convert into customers—essentially your cold lead–to–sale ratio. For example, a real estate lead may have a lower conversion rate (2–5%) compared to a service-based HVAC lead (10–20%) because of the longer sales cycle and higher purchase barrier. Your actual performance may vary depending on your industry, sales process, and market conditions.

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